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  • Dawlance introduces new SINGLE DOOR SERIES for THE WEDDING SEASONJan, 2014
    Karachi – 3rd January, 2014: Dawlance, the no. 1 home appliance brand of Pakistan recently introduced a new range of Single Door Series in different aesthetic colours to cater to a niche market that use bedroom refrigerators. The new single door refrigerator range, are locally as well as internationally renowned for their reliability and plethora of features which are particularly popular amongst customers who wish to include refrigerators in their to-buy dowry list.

    This fashionable new range by Dawlance is most suitable for bedroom storage and comes in sizes of 5cft to 7cft. Adding to its elegance and exclusivity, it is currently available in three colours; bold red, sky blue and Silver Black. Its main attraction is the internal design of small compartments that allows for easy placement and efficient storage in limited space. Dawlance stance on reliability is reflected in their Single Door Series that has superior insulation and a vegetable crisper that keeps the food fresh for longer periods in times of long power failures.

    The concept of wedding gift is prominent in Pakistan and hence targets the wedding season. With this launch, Dawlance aims to cater to a market, providing high quality appliances at affordable prices for users. The new series is glad tidings especially for consumers who wish to take refrigerators at recreational facilities, households with small storage needs, bed room need and hotels requirement.

    Hasan Jamil, GM Marketing Dawlance, speaking on this latest offer said, "This new line of refrigerators adds to our commitment towards providing reliable and technologically advanced products to consumers. Wedding is one occasion, when households extensively invest in home appliance and these Refrigerators are ideal for people who want to have cold drinks, fruits, and other munches on the side of their beds. Our objective is to cater to markets with our top of the range refrigerators both here and in foreign markets."

    The home appliances industry in Pakistan is on a steady rise and Dawlance being a market leader is always at the forefront of industry innovation. Its promise towards reliability can be well observed in the Single Door Series that offers quality, durability & cost effectiveness; hence one can expect it to be a mega hit this wedding season.
  • Dawlance introduces DIGITAL MICROWAVE OVENSJan, 2014
    Karachi, xx January, 2014: Keeping up with its tradition of innovation, Pakistan's No. 1 home appliances brand, Dawlance has introduced digital microwave oven model DW-391G. An elegant look & feel and advanced features set this microwave oven a class apart. What makes this particular oven more relevant for Pakistani markets is that it has simplified cooking of just about any meal to the press of a button.

    The DW-391G is packed with the most-wanted cooking features that would give Pakistani homemakers a reason to pamper their loved ones with a choice of recipes ranging from traditional Pakistani cuisines to delectable international recipes by the famous Chef Mehboob.

    The 30 built-in recipes include tomato soup, Chinese pulao, spicy chicken karahi, gajrella and much more along with a free recipe book by Chef Mehboob to let everyone explore their culinary skills. The digital oven is optimized for heating, cooking and grilling with the capacity of 23 liters. Its sleek and stylish exterior boasts of a control panel and an attractive red handle which is put together in a stunning floral-patterned body that will add striking exuberance to any kitchen.

    Commenting on the launch of the remarkable microwave oven, Hasan Jamil, general manager marketing, Dawlance said, "As the foremost home appliances brand in Pakistan, our aim is to augment our product legacy further. Therefore, keeping up with the tradition, we have introduced DW-391G as the latest addition to our microwave oven family. This advanced microwave oven is the dream realization of every homemaker who can now easily take care of the varying taste palette of every member of her family by experimenting with a plethora of cooking and grilling options."

    A recently conducted survey revealed that 7 out of 10 microwave ovens sold in Pakistan are Dawlance microwave ovens. Over the years, Dawlance has established itself as a trustworthy brand and is seen as the most reliable home appliances company in Pakistan. Building on its legacy, Dawlance continues to bring to the market innovative products with high performance giving consumers just what they are looking for.
  • Dawlance introduces Low Voltage Startup AC!Feb, 2014
    Karachi, February 25, 2014: Dawlance the no. 1 home appliances brand of Pakistan extends its innovative Low Voltage Start-up (LVS) series with the addition of air conditioners. Aesthetically designed to overcome the low voltage and power fluctuation concerns, LVS air conditioners function smoothly even with voltages as low 155 volts without stabilizer.

    These new models are a smart solution to the pressing low voltage issue in Pakistan. With a classy and modern design, Dawlance LVS ACs are affordable enough to cater to the needs of all tech savvy and value conscious consumers. Packed with intelligent functions like auto restart and wireless remote access, Dawlance LVS ACs add a new level of convenience in the lives of consumers. Unstable power supply is a prominent cause of appliances failure in every Pakistani household, Auto-start function turns the AC on itself after a power fluctuation as soon as the power supply gets back to normal. The capability to function smartly during power fluctuations make LVS 15 (capacity, 1 ton) and LVS 30 (capacity, 1.5ton) models truly reliable eliminating the purchase of a stabilizer and lowering the burden of additional costs on a consumer's pocket. Additionally, the elegant exterior of LVS ACs enhances the overall look of the room.

    On the launch of this product, Mr. Hasan Jamil, Dawlance GM. Marketing, said "The new LVS 15 and LVS 30 Air Conditioners are a good keep for consumers who are constantly seeking technologically advanced solutions at an economical price. Dawlance new LVS series ACs have been developed to work perfectly fine during load shedding, power fluctuations and low voltage conditions. At the same time, they offer appealing aesthetics to those who value classy designs and comfort; upholding the Dawlance promise of reliable products."'.

    Dawlance has lived up to its promise of reliability and innovation through its new series catering to changing needs of its consumers. The new LVS series is a must-have for smart and buyers valuing convenience and peace of mind at an affordable price.
  • Dawlance Signature AC makes luxury affordableFeb, 2014
    Karachi, February 07, 2014: Dawlance, the leading home appliances company of Pakistan has introduced new air conditioner series - the Signature series. Consumers who are seeking air conditioners with aesthetically appealing designs to match their interiors, while being economical at the same time will be absolutely delighted with the Signature series of ACs. This latest offering by Dawlance is an answer to the needs of that segment of consumers who want to own an air conditioner to battle the heat in the summer without putting extra burden on their pocket.

    The Signature series has a beautiful and classy white colored wide panel design that uplifts the overall appearance of the interior. The series offers plethora of features such as the latest antirust condenser, which has hydrophilic coating that keeps it safe from rusting in the country's humid environment and an intelligent wire-less remote access which helps in delivering ultimate convenience by controlling the AC from long distances. When the feel mode is activated, the remote will send the temperature signal to the indoor unit, which shall shut down once the set temperature is reached. Another useful feature is the intelligent auto-restart function which comes in handy during electricity fluctuations or load shedding. This function automatically turns on the AC when normal voltage supply of electricity is resumed.

    Speaking on the launch of the Signature series of Air Conditioners, Hasan Jamil, general manager marketing, Dawlance said, "We have always been confident in offering the best possible solutions to our customers through budget friendly innovative products, our latest Signature series of air conditioners is a personification of our approach. At Dawlance, we understand that there is much more to consider when it comes to delivering exceptional comfort and the Signature series is our solution to satisfying our customers' cooling needs while simultaneously delivering a high-quality, efficient and aesthetically pleasing product."

    Air conditioners are a luxury transforming into a necessity day by day. Not just the dynamic environments that we live in but also the varying lifestyles become a strong influence in purchase and use of air conditioners. Dawlance Signature AC series perfectly compliment the changing consumer lifestyle by offering them the best of style and affordability.
  • Dawlance introduces new MICROWAVE OVEN DW-296 with build-in pakistan recipesFeb, 2014
    Karachi, February, 20, 2014: Dawlance the no. 1 home appliances brand of Pakistan recently introduced their new state-of-the-art microwave oven model DW-296, under their Cook King series.

    The new microwave oven model has 7 built-in recipes that include cream caramel, masala fish, matka chicken, mix vegetable masala, tomato rice, creamy pasta and chicken ginger. To bring out the chef in everyone, the microwave oven comes with a complimentary recipe book by renowned Chef Mehboob – Dawlance brand ambassador.

    This new model is also enriched with a plethora of technically advanced features such as jet defrost, weight defrost, heating and cooking. It is equipped with an exclusive memory program that is capable of performing several consecutive functions at once. Along with a sleek digital control panel, the product has an aesthetically appealing floral design that not only cooks good food but also beautifies the kitchen.

    At the launch of this product, Mr. Hasan Jamil, Dawlance GM. Marketing, said, "This product is unique in several dimensions and empowers our consumers to cook tasty Pakistani and other continental cuisines with the touch of just one button. This digitally enabled machine reinforces the Dawlance commitment of producing reliable products that help us sustain market share both locally and internationally."

    With this innovation, Dawlance has once again proved that it is the number one choice when it comes to microwave ovens. The new DW-296 is a must-buy for anyone who is looking for convenience and time-saving cooking solutions, that too at affordable prices.
  • Dawlance Celebrates International Women's DayMar, 2014
    Karachi, March 13, 2014: Dawlance celebrated International Women's Day by honoring its female employees for their contribution and zeal towards making Pakistan proud. The celebration was graced by the honorable Managing Director- Dawlance, Mr. Bashir Dawood, who distributed certificates to all the Dawlance female employees as a sign of recognition and appreciation for their hard work.

    Several activities were organized on this occasion, including the distribution of certificates to all female employees working at Dawlance. Additionally, they were also given the opportunity to share their experiences about how Dawlance has facilitated them to pursue a successful career whilst maintaining their education and household responsibilities.

    The International Women's Day is celebrated each year on the 8th of March to appreciate and respect all the women who are essence to the progress of the society as well as the economy. This is a special day when the amazing contributions made to ordinary lives by extraordinary women are recognized and celebrated.

    As part of the celebration, the new vision of Dawlance was also unveiled - that aims to empower women and make Pakistan proud. Dawlance products are known to empower women by providing 360 home solutions that cater to the day to day needs of their family. Dawlance, which has been in the market for more than 3 decades understands the lifestyle of its Pakistani consumers and makes every effort to upgrade it by introducing innovative products.

    Elaborating on the importance of this occasion, Mr. Hasan Jamil, GM. Marketing – Dawlance, said "Women make up more than half the population in Pakistan and hence should be empowered and involved in decision-making to have a positive impact on the country. A revolution of progress will occur if the women are allowed to participate in every sector of society and this can only happen if they are given equal opportunities to succeed. Dawlance is an ideal platform for women because it is built on the fundamentals of gender equality and women empowerment that is crucial for the development of our organization and that of Pakistan."

    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-221110
    Faisal Mushtaq: 0321-2431568
  • Dawlance looks to Cool Consumers with Smart ACsMar, 2014

    The new series of smart Designer Floor Standing (FS) air conditioners is the latest cooling
    solution by Dawlance in response to the burgeoning size of rooms in houses as well as
    the growing penetration of cafes, cinemas and restaurants

    Karachi – 19th March, 2014: Pakistan's number one home appliances brand, Dawlance, recently launched its new series of smart Designer Floor Standing (FS) air conditioners.

    The New Dawlance Designer FS ACs, which come in sizes of 2 and 4 tons, are equipped with smart features that allow them to independently take up tasks such as self-diagnosis or dehumidification of the atmosphere. The capability to perform self-diagnosis allows the AC to determine when the filter needs to be cleaned or when it needs servicing - knowledge that is subsequently used to prompt the user. Users can also be assured that the dehumidifier will automatically spring into action when the need arises, substantiating the products' claim of convenience and reliability.

    Other salient features of the product include its portability, its anti-rust cabinets and the ease with which it panels can be cleaned. The FS units are suitable for large spaces where their powerful airflow can dispel the need for multiple split ACs, making them ideal for use in cafes and restaurants as well as in huge bedrooms and lounges at homes. The AC shave has been packaged in a sleek and slim design to complement modern indoor settings.

    Mr. Hasan Jamil, General Manager, Marketing, Dawlance, said, "In our fast paced lives, we rely on technology to enable a hassle-free existence. This need for 'smart' appliances has fueled Dawlance's desire to innovate, resulting in a product that tells you when it needs to be repaired rather than breaking down at an inopportune moment. We have kept in mind consumers' need for appealing aesthetics while simultaneously placing a premium on functionality. It's a simple formula yet one that has made Dawlance the number one home appliances brand in Pakistan."



    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Dawlance offers waves of joy to website visitorsMar, 2014

    Visitors to Dawlance's new website have the option of entering a lucky
    draw to win the company's latest microwave oven

    Karachi, 27th March, 2014: Dawlance, the number one home appliances brand of Pakistan, is offering its corporate website visitors a chance to win its latest microwave oven.

    The D-296 microwave oven, which was launched last month, will be presented to lucky draw winners who must fill out a short survey on www.dawlance.com.pk to enter themselves in the contest.

    Syed Hasan Azim – Dawlance Senior Vice President Communications, said, "Our new website coincides with the re-launch of our corporate identity, which is centered on making Pakistan proud, and highlighting the achievements of the individuals in our country in that regard. Hence, web users will get a better understanding of the Dawlance brand and what we stand for when visiting the site.

    Amongst other features, the website also has detailed information on each of our products, which will facilitate people in making informed purchasing decisions, and thereby help us fulfill our promise of reliability to customers."

    The D-296 microwave oven model has seven in-built recipes that include cream caramel, masala fish, matka chicken, mix vegetable masala, tomato rice, creamy pasta and chicken ginger. The product comes with a complimentary recipe book authored by Dawlance's renowned brand ambassador, Chef Mehboob.

    The new model is also enriched with a plethora of technically advanced features such as jet defrost, weight defrost, heating and cooking. Additionally, it is equipped with a memory program that is capable of performing several functions simultaneously.

    Dawlance's revamped website signifies the brand's efforts to enhance its digital presence, supplementing its consumer outreach through other channels. The stylish and user friendly site provides an ideal platform to learn more about Dawlance as it features a multitude of content including latest updates, the brand's new television commercial as well as an archive of Microwave Oven cooking shows and previously released electronic and print advertisements.



    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Dawlance Rewards 1st Digital Contest WinnersApr, 2014

    Winners of the recently concluded online competition awarded
    at a ceremony organized by Dawlance

    Lahore – 24th April, 2014: Dawlance, the number 1 Home Appliances brand of Pakistan, held a ceremony awarding six winners of its recently organized online competition in Lahore.

    The contest was organized by Dawlance in a bid to honor its digital followers who visited their recently re-launched corporate website. Visitors had to fill out a short survey on the website to enter themselves in a lucky draw with the winners being presented with the brand's latest DW-296 Cooking Series microwave oven

    The evening provided an opportunity to Dawlance's management and staff to interact with their consumers and showcase how as a company it values its digital followers.

    Hasan Azim, Senior Vice President of Communications at Dawlance, said, "The digital revolution has hit the Pakistani market and Dawlance being the leading home appliance brand of the country has taken the initiative to reward its digital followers. Besides revamping its corporate website, Dawlance has also recently launched its Facebook fan page where the brand directly interacts with the consumers with multiple forms of engaging content including sharing home care tips."

    One of the highlights of the event was a live cooking demo conducted by a microwave oven cooking expert, who used Dawlance Baking series microwave oven to prepare a delicious pizza for the guests.

    Dawlance will be organizing similar events to engage their loyal customers, totaling nine cities across Pakistan.



    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
  • Dawlance Rewards 1st Digital Contest WinnersApr, 2014

    Winners of the recently concluded online competition awarded
    at a ceremony organized by Dawlance

    Karachi - 21st April, 2014: Dawlance, the number 1 home appliances brand of Pakistan, held a ceremony awarding seven winners of its recently organized online competition in Karachi on Monday.

    The contest was organized by Dawlance in a bid to honor its digital followers who visited their recently re-launched corporate website. Visitors had to fill out a short survey on the website to enter themselves in a lucky draw with the winners being presented with the brand's latest DW-296 Cooking Series microwave oven.

    The evening provided an opportunity to Dawlance's management and staff to interact with their consumers and showcase how as a company it values its digital followers.

    Hasan Azim, Senior Vice President of Communications at Dawlance, said, "The digital revolution has hit the Pakistani market and Dawlance being the leading home appliance brand of the country has taken the initiative to reward its digital followers. Besides revamping its corporate website, Dawlance has also recently launched its Facebook fan page where the brand directly interacts with the consumers with multiple forms of engaging content including sharing home care tips."

    One of the highlights of the event was a live cooking demo conducted by a microwave oven cooking expert, who used Dawlance Baking series microwave oven to prepare a delicious pizza for the guests.

    Dawlance will be organizing similar events to engage their loyal customers in eight more cities across Pakistan from 22nd to 30th April 2014.



    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Dawlance Unveils New Energy Saver Series for a Prosperous PakistanApr, 2014

    The brand's latest series of energy efficient ACs and refrigerators offer a solution to the country's
    problem of low energy resources while lowering costs for consumers

    Karachi – 9th April, 2014: Dawlance, the no.1 home appliances brand of Pakistan, in a recent press launch event unveiled its impressive series of Energy Saver (ES) air conditioners and refrigerators that aims to cut down on energy usage for a better and more prosperous Pakistan. The new ESS launch is also part of Dawlance's new initiative of designing products that help reserve energy for a better Pakistan –Dawlance and You Making Pakistan Proud.

    The defining feature of the products is their energy efficiency that ultimately reduces electricity bills. In the case of the ES AC, the cost-savings can accumulate to Rs. 4,000 per annum while the ES fridge can reduce electricity bills by 23%.

    Dawlance's Head of Marketing, Hasan Jamil, highlighted the potential impact of the products, saying that if everyone in Pakistan installed the ES appliances, enough electricity could be saved to power 50,000 schools.

    Mr. Hasan Jamil, Dawlance GM. Marketing explaining the brand's intent behind the launch of the ES series, said, "The frequent power breakdowns have burdened Pakistan's economy while rising costs are a cause of concern in every household. Being a responsible Pakistani brand we wanted to be part of the solution. Hence, the creative spark for our ES series stemmed from the desire to lower costs for consumers, and to serve the community by conserving energy while inspiring others to do the same. The energy can potentially be used to power schools, hospitals and villages. In this way, both Dawlance and its consumers can play a role in making Pakistan proud."

    This idea was highlighted at the press launch event through a mini-production featuring a group of school children who infused a touch of vibrancy to the launch.

    The production was followed by a presentation from Sahrish Rehan, Dawlance's Category Manager, who emphasized on the energy saving proposition of the products.

    Ms. Sahrish Rehan said, "Our products feature modern designs while simultaneously being equipped with impressive technical features. Hence they cater to the functional and aesthetic requirements of consumers. Both the air conditioner and refrigerator series feature two unique designs, each of which is available in two different colors. While the air conditioners have a standard weight of 1.5 tones, the refrigerators come in five different sizes to suit families of four to eight people."

    Dawlance is the premier home appliances company in Pakistan that has been operating for over 30 years. Over this period, Dawlance has developed the largest dealers' network as well as the largest after-sales service set-up across Pakistan. For more information on Dawlance, its range of products & services and how it is Making Pakistan Proud, visit
    www.dawlance.com.pk.



    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Dawlance Rewards 1st Digital Contest Winners - FSB PRLApr, 2014

    Winners of the recently concluded online competition awarded at a ceremony organized by Dawlance

    Faisalabad – 26th April, 2014: Dawlance, the number 1 Home Appliances brand of Pakistan, held a ceremony awarding four winners of its recently organized online competition in Faisalabad.

    The contest was organized by Dawlance in a bid to honor its digital followers who visited their recently re-launched corporate website. Visitors had to fill out a short survey on the website to enter themselves in a lucky draw with the winners being presented with the brand's latest DW-296 Cooking Series microwave oven.

    The evening provided an opportunity to Dawlance's management and staff to interact with their consumers and showcase how as a company it values its digital followers.

    Syed Hasan Azim, Senior Vice President of Communications at Dawlance, said, "The digital revolution has hit the Pakistani market and Dawlance being the leading home appliance brand of the country has taken the initiative to reward its digital followers. Besides revamping its corporate website, Dawlance has also recently launched its Facebook fan page where the brand directly interacts with the consumers with multiple forms of engaging content including sharing home care tips."

    One of the highlights of the event was a live cooking demo conducted by a microwave oven cooking expert, who used Dawlance Baking series microwave oven to prepare a delicious pizza for the guests.

    Dawlance will be organizing similar events to engage their loyal customers, totaling nine cities across Pakistan.

    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
  • Dawlance Rewards 1st Digital Contest Winners - ISB PRLApr, 2014

    Winners of the recently concluded online competition awarded at a ceremony organized by Dawlance

    Islamabad – 28th April, 2014: Dawlance, the number 1 Home Appliances brand of Pakistan, held a ceremony awarding seven winners of its recently organized online competition in Islamabad.

    The contest was organized by Dawlance in a bid to honor its digital followers who visited their recently re-launched corporate website. Visitors had to fill out a short survey on the website to enter themselves in a lucky draw with the winners being presented with the brand's latest DW-296 Cooking Series microwave oven.

    The evening provided an opportunity to Dawlance's management and staff to interact with their consumers and showcase how as a company it values its digital followers.

    Syed Hasan Azim, Senior Vice President of Communications at Dawlance, said, "The digital revolution has hit the Pakistani market and Dawlance being the leading home appliance brand of the country has taken the initiative to reward its digital followers. Besides revamping its corporate website, Dawlance has also recently launched its Facebook fan page where the brand directly interacts with the consumers with multiple forms of engaging content including sharing home care tips."

    One of the highlights of the event was a live cooking demo conducted by a microwave oven cooking expert, who used Dawlance Baking series microwave oven to prepare a delicious pizza for the guests.

    Dawlance will be organizing similar events to engage their loyal customers, totaling nine cities across Pakistan.

    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
  • Dawlance Rewards 1st Digital Contest Winners - Lhr PRLApr, 2014

    Winners of the recently concluded online competition awarded at a ceremony organized by Dawlance

    Lahore – 24th April, 2014: Dawlance, the number 1 Home Appliances brand of Pakistan, held a ceremony awarding six winners of its recently organized online competition in Lahore.

    The contest was organized by Dawlance in a bid to honor its digital followers who visited their recently re-launched corporate website. Visitors had to fill out a short survey on the website to enter themselves in a lucky draw with the winners being presented with the brand's latest DW-296 Cooking Series microwave oven.

    The evening provided an opportunity to Dawlance's management and staff to interact with their consumers and showcase how as a company it values its digital followers.

    Hasan Azim, Senior Vice President of Communications at Dawlance, said, "The digital revolution has hit the Pakistani market and Dawlance being the leading home appliance brand of the country has taken the initiative to reward its digital followers. Besides revamping its corporate website, Dawlance has also recently launched its Facebook fan page where the brand directly interacts with the consumers with multiple forms of engaging content including sharing home care tips."

    One of the highlights of the event was a live cooking demo conducted by a microwave oven cooking expert, who used Dawlance Baking series microwave oven to prepare a delicious pizza for the guests.

    Dawlance will be organizing similar events to engage their loyal customers, totaling nine cities across Pakistan.

    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
  • Dawlance Rewards 1st Digital Contest Winners - PRL (Hyderabad)Apr, 2014

    Winners of the recently concluded online competition awarded at a ceremony organized by Dawlance

    Hyderabad – 22nd April, 2014: Dawlance, the number 1 home appliances brand of Pakistan, held a ceremony awarding seven winners of its recently organized online competition in Karachi on Monday.

    The contest was organized by Dawlance in a bid to honor its digital followers who visited their recently re-launched corporate website. Visitors had to fill out a short survey on the website to enter themselves in a lucky draw with the winners being presented with the brand's latest DW-296 Cooking Series microwave oven.

    The evening provided an opportunity to Dawlance's management and staff to interact with their consumers and showcase how as a company it values its digital followers.

    Hasan Azim, Senior Vice President of Communications at Dawlance, said, "The digital revolution has hit the Pakistani market and Dawlance being the leading home appliance brand of the country has taken the initiative to reward its digital followers. Besides revamping its corporate website, Dawlance has also recently launched its Facebook fan page where the brand directly interacts with the consumers with multiple forms of engaging content including sharing home care tips."

    One of the highlights of the event was a live cooking demo conducted by a microwave oven cooking expert, who used Dawlance Baking series microwave oven to prepare a delicious pizza for the guests.

    Dawlance will be organizing similar events to engage their loyal customers in eight more cities across Pakistan from 22nd to 30th April 2014.

    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Dawlance Rewards 1st Digital Contest Winners - PRLApr, 2014

    Winners of the recently concluded online competition awarded at a ceremony organized by Dawlance

    Karachi - 21st April, 2014: Dawlance, the number 1 home appliances brand of Pakistan, held a ceremony awarding seven winners of its recently organized online competition in Karachi on Monday.

    The contest was organized by Dawlance in a bid to honor its digital followers who visited their recently re-launched corporate website. Visitors had to fill out a short survey on the website to enter themselves in a lucky draw with the winners being presented with the brand's latest DW-296 Cooking Series microwave oven.

    The evening provided an opportunity to Dawlance's management and staff to interact with their consumers and showcase how as a company it values its digital followers.

    Hasan Azim, Senior Vice President of Communications at Dawlance, said, "The digital revolution has hit the Pakistani market and Dawlance being the leading home appliance brand of the country has taken the initiative to reward its digital followers. Besides revamping its corporate website, Dawlance has also recently launched its Facebook fan page where the brand directly interacts with the consumers with multiple forms of engaging content including sharing home care tips."

    One of the highlights of the event was a live cooking demo conducted by a microwave oven cooking expert, who used Dawlance Baking series microwave oven to prepare a delicious pizza for the guests.

    Dawlance will be organizing similar events to engage their loyal customers in eight more cities across Pakistan from 22nd to 30th April 2014.

    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Dawlance Unveils New Energy Saver Series - PRLApr, 2014

    The brand's latest series of energy efficient ACs and refrigerators offer a solution to the country's problem of low energy resources while lowering costs for consumers

    Karachi – 9th April, 2014: Dawlance, the no.1 home appliances brand of Pakistan, in a recent press launch event unveiled its impressive series of Energy Saver (ES) air conditioners and refrigerators that aims to cut down on energy usage for a better and more prosperous Pakistan. The new ESS launch is also part of Dawlance's new initiative of designing products that help reserve energy for a better Pakistan –Dawlance and You Making Pakistan Proud.

    The defining feature of the products is their energy efficiency that ultimately reduces electricity bills. In the case of the ES AC, the cost-savings can accumulate to Rs. 4,000 per annum while the ES fridge can reduce electricity bills by 23%.

    Dawlance's Head of Marketing, Hasan Jamil, highlighted the potential impact of the products, saying that if everyone in Pakistan installed the ES appliances, enough electricity could be saved to power 50,000 schools.

    Mr. Hasan Jamil, Dawlance GM. Marketing explaining the brand's intent behind the launch of the ES series, said, "The frequent power breakdowns have burdened Pakistan's economy while rising costs are a cause of concern in every household. Being a responsible Pakistani brand we wanted to be part of the solution. Hence, the creative spark for our ES series stemmed from the desire to lower costs for consumers, and to serve the community by conserving energy while inspiring others to do the same. The energy can potentially be used to power schools, hospitals and villages. In this way, both Dawlance and its consumers can play a role in making Pakistan proud."

    This idea was highlighted at the press launch event through a mini-production featuring a group of school children who infused a touch of vibrancy to the launch.

    The production was followed by a presentation from Sahrish Rehan, Dawlance's Category Manager, who emphasized on the energy saving proposition of the products.

    Ms. Sahrish Rehan said, "Our products feature modern designs while simultaneously being equipped with impressive technical features. Hence they cater to the functional and aesthetic requirements of consumers. Both the air conditioner and refrigerator series feature two unique designs, each of which is available in two different colors. While the air conditioners have a standard weight of 1.5 tones, the refrigerators come in five different sizes to suit families of four to eight people."

    Dawlance is the premier home appliances company in Pakistan that has been operating for over 30 years. Over this period, Dawlance has developed the largest dealers' network as well as the largest after-sales service set-up across Pakistan. For more information on Dawlance, its range of products & services and how it is Making Pakistan Proud, visit
    www.dawlance.com.pk.

    For Media Inquiries:

    Syntax Communications
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Attock PRL_Dawlance Live Cooking EventMay, 2014

    Company's team is conducting live microwave oven cooking demo at customers' homes in 6 cities across Pakistan

    Attock, May 24, 2014: Dawlance, Pakistan's number 1 home appliances brand, recently began conducting a series of live cooking demonstrations at the homes of lucky online customers. Dawlance team will visit customers, residing in different cities across Pakistan, including Karachi, Lahore, Multan, Sukkur, Attock and Swat.

    The customers were randomly selected from the list of several thousand who had taken up the company's offer to purchase discounted microwave ovens (with free delivery service). The discount voucher was emailed to all those people who had taken part in the brand's digital contest last month via www.dawlance.com.pk.

    The home cooking demos are designed towards enhancing customers' understanding of the microwaves ovens' cooking features, a task for which they are specially designed.

    Hasan Azim, Senior Vice President of Communications at Dawlance, explained the intent behind the tour, "This is an opportunity for us to show appreciation to our loyal and devoted customers, who feel a connection with the brand and engage with us through various mediums. While we have expanded our presence on digital media to connect with our customers, it's always special to interact with them personally."

    Dawlance is the premier home appliances company in Pakistan that has been operating for over 30 years. Over this period, Dawlance has developed the largest dealers' network as well as the largest after-sales service set-up across Pakistan. For more information on Dawlance, its range of products and services, and on its commitment to Making Pakistan Proud, visit www.dawlance.com.pk. and www.facebook.com/DawlancePakistan

    Media Contacts:

    Syntax Communications, Edelman affiliate
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Dawlance Surprises Lucky Online Customers with LiveMay, 2014

    Company's team is conducting live microwave oven cooking demo at customers' homes in 6 cities across Pakistan

    Karachi, May 16, 2014: Dawlance, Pakistan's number 1 home appliances brand, began conducting a series of live cooking demonstrations at the homes of lucky online customers today. After the first session in Karachi, Dawlance's team will visit their customers' residences in Lahore, Multan, Attock, Sukkur and Swat during the 11 day campaign.

    The customers were randomly selected from the list of several thousand who had taken up the company's offer to purchase discounted microwave ovens (with free delivery service). The discount voucher was emailed to all those people who had taken part in the brand's digital contest last month via www.dawlance.com.pk.

    The home cooking demos are designed towards enhancing customers' understanding of the microwaves ovens' cooking features, a task for which they are specially designed.

    Hasan Azim, Senior Vice President of Communications at Dawlance, explained the intent behind the tour, "This is an opportunity for us to show appreciation to our loyal and devoted customers, who feel a connection with the brand and engage with us through various mediums. While we have expanded our presence on digital media to connect with our customers, it's always special to interact with them personally."

    Dawlance is the premier home appliances company in Pakistan that has been operating for over 30 years. Over this period, Dawlance has developed the largest dealers' network as well as the largest after-sales service set-up across Pakistan. For more information on Dawlance, its range of products and services, and on its commitment to Making Pakistan Proud, visit www.dawlance.com.pk. and www.facebook.com/DawlancePakistan

    Media Contacts:

    Syntax Communications, Edelman affiliate
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Lahore PRL_Dawlance Live Cooking EventMay, 2014

    Company's team is conducting live microwave oven cooking demo at customers' homes in 6 cities across Pakistan

    Lahore, May 23, 2014: Dawlance, Pakistan's number 1 home appliances brand, recently began conducting a series of live cooking demonstrations at the homes of lucky online customers. Dawlance team will visit customers, residing in different cities across Pakistan, including Karachi, Lahore, Multan, Sukkur, Attock and Swat.

    The customers were randomly selected from the list of several thousand who had taken up the company's offer to purchase discounted microwave ovens (with free delivery service). The discount voucher was emailed to all those people who had taken part in the brand's digital contest last month via www.dawlance.com.pk.

    The home cooking demos are designed towards enhancing customers' understanding of the microwaves ovens' cooking features, a task for which they are specially designed.

    Hasan Azim, Senior Vice President of Communications at Dawlance, explained the intent behind the tour, "This is an opportunity for us to show appreciation to our loyal and devoted customers, who feel a connection with the brand and engage with us through various mediums. While we have expanded our presence on digital media to connect with our customers, it's always special to interact with them personally."

    Dawlance is the premier home appliances company in Pakistan that has been operating for over 30 years. Over this period, Dawlance has developed the largest dealers' network as well as the largest after-sales service set-up across Pakistan. For more information on Dawlance, its range of products and services, and on its commitment to Making Pakistan Proud, visit www.dawlance.com.pk. and www.facebook.com/DawlancePakistan

    Media Contacts:

    Syntax Communications, Edelman affiliate
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Multan PRL_Dawlance Live Cooking EventMay, 2014

    Company's team is conducting live microwave oven cooking demo at customers' homes in 6 cities across Pakistan

    Multan, May 22, 2014: Dawlance, Pakistan's number 1 home appliances brand, recently began conducting a series of live cooking demonstrations at the homes of lucky online customers. Dawlance team will visit customers, residing in different cities across Pakistan, including Karachi, Lahore, Multan, Sukkur, Attock and Swat.

    The customers were randomly selected from the list of several thousand who had taken up the company's offer to purchase discounted microwave ovens (with free delivery service). The discount voucher was emailed to all those people who had taken part in the brand's digital contest last month via www.dawlance.com.pk.

    The home cooking demos are designed towards enhancing customers' understanding of the microwaves ovens' cooking features, a task for which they are specially designed.

    Hasan Azim, Senior Vice President of Communications at Dawlance, explained the intent behind the tour, "This is an opportunity for us to show appreciation to our loyal and devoted customers, who feel a connection with the brand and engage with us through various mediums. While we have expanded our presence on digital media to connect with our customers, it's always special to interact with them personally."

    Dawlance is the premier home appliances company in Pakistan that has been operating for over 30 years. Over this period, Dawlance has developed the largest dealers' network as well as the largest after-sales service set-up across Pakistan. For more information on Dawlance, its range of products and services, and on its commitment to Making Pakistan Proud, visit www.dawlance.com.pk. and www.facebook.com/DawlancePakistan

    Media Contacts:

    Syntax Communications, Edelman affiliate
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • PRL_Dawlance and Brite collaborateMay, 2014

    Dawlance and Brite Join Hands to Provide Exclusive Fabric Care Solution

    Karachi – 26th May, 2014: Dawlance, the no.1 home appliances brand of Pakistan, and Brite Machine Wash, one of the leading washing powder brands, signed a Memorandum of Understanding (MoU) to jointly promote their products in order to leverage market share and credibility.

    The purpose of this MoU is to establish a collaborative relationship between Dawlance – Washing Machine Category and Colgate Palmolive – Brite Machine Wash. As part of the affiliation Dawlance and Brite are set to be part of several promotional activities, including joint advertisement, dealer floor activation, product sampling and collaborative point-of-purchase.

    Present at the milestone, Ms. Youmna Rizvi – Category Manager Dawlance, said, "Dawlance Washing Machine category makes a positive difference in the life of people by constantly providing fabric care solutions; that are technologically advanced and economically priced. Our collaboration with Brite Machine Wash takes this commitment to the next level by assuring consumers that their clothes will maintain their color and quality if they wash them in Dawlance washing machine whilst using Brite washing powder."

    Commemorating the occasion, Mr. Umair Naeem, Senior Brand Manager Brite, said, "I would take this opportunity to congratulate both parties on this great achievement and wish them the best of luck in their future endeavors. This affiliation with Dawlance, known to be the no.1 home appliance brand of Pakistan, signifies our stance in providing the best fabric care solution to consumers. The Brite Machine Wash is a unique formula that provides supreme fabric care, color protection and removal of stains."

    Media Contacts:

    Syntax Communications, Edelman affiliate
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • Sukkur PRL_Dawlance Live Cooking EventMay, 2014

    Company's team is conducting live microwave oven cooking demo at customers' homes in 6 cities across Pakistan

    Sukkur, May 19, 2014: Dawlance, Pakistan's number 1 home appliances brand, recently began conducting a series of live cooking demonstrations at the homes of lucky online customers. Dawlance team will visit customers, residing in different cities across Pakistan, including Karachi, Lahore, Multan, Sukkur, Attock and Swat.

    The customers were randomly selected from the list of several thousand who had taken up the company's offer to purchase discounted microwave ovens (with free delivery service). The discount voucher was emailed to all those people who had taken part in the brand's digital contest last month via www.dawlance.com.pk.

    The home cooking demos are designed towards enhancing customers' understanding of the microwaves ovens' cooking features, a task for which they are specially designed.

    Hasan Azim, Senior Vice President of Communications at Dawlance, explained the intent behind the tour, "This is an opportunity for us to show appreciation to our loyal and devoted customers, who feel a connection with the brand and engage with us through various mediums. While we have expanded our presence on digital media to connect with our customers, it's always special to interact with them personally."

    Dawlance is the premier home appliances company in Pakistan that has been operating for over 30 years. Over this period, Dawlance has developed the largest dealers' network as well as the largest after-sales service set-up across Pakistan. For more information on Dawlance, its range of products and services, and on its commitment to Making Pakistan Proud, visit www.dawlance.com.pk. and www.facebook.com/DawlancePakistan

    Media Contacts:

    Syntax Communications, Edelman affiliate
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • SWAT PRL_Dawlance Live Cooking EventMay, 2014

    Company's team is conducting live microwave oven cooking demo at customers' homes in 6 cities across Pakistan

    SWAT, May 25, 2014: Dawlance, Pakistan's number 1 home appliances brand, recently began conducting a series of live cooking demonstrations at the homes of lucky online customers. Dawlance team will visit customers, residing in different cities across Pakistan, including Karachi, Lahore, Multan, Sukkur, Attock and Swat.

    The customers were randomly selected from the list of several thousand who had taken up the company's offer to purchase discounted microwave ovens (with free delivery service). The discount voucher was emailed to all those people who had taken part in the brand's digital contest last month via www.dawlance.com.pk.

    The home cooking demos are designed towards enhancing customers' understanding of the microwaves ovens' cooking features, a task for which they are specially designed.

    Hasan Azim, Senior Vice President of Communications at Dawlance, explained the intent behind the tour, "This is an opportunity for us to show appreciation to our loyal and devoted customers, who feel a connection with the brand and engage with us through various mediums. While we have expanded our presence on digital media to connect with our customers, it's always special to interact with them personally."

    Dawlance is the premier home appliances company in Pakistan that has been operating for over 30 years. Over this period, Dawlance has developed the largest dealers' network as well as the largest after-sales service set-up across Pakistan. For more information on Dawlance, its range of products and services, and on its commitment to Making Pakistan Proud, visit www.dawlance.com.pk. and www.facebook.com/DawlancePakistan

    Media Contacts:

    Syntax Communications, Edelman affiliate
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568
  • PRL - Dawlance launches D'Talent app on Facebook - FinalJune, 2014

    Company sets up platform for ordinary people to display their talents

    Karachi, June 06: Dawlance, the no. 1 home appliances brand of Pakistan, has launched a Facebook application D'Talent to encourage talented Pakistanis to showcase their extraordinary talents.

    The competition is open to any person who believes they have a talent, be it in any category including music, dancing, comedy, drama, poetry and storytelling. Participants can submit their entries via the D'Talent app in video or text format. The application will be accessible on facebook.com/DawlancePakistan , with the final date for entries being June 8, 2014.

    This activity is part of Dawlance's new campaign "Dawlance and You Making Pakistan Proud" and is an ideal opportunity for enthusiastic individuals to showcase their unique talents via this Dawlance app. Participants will be shortlisted on the basis of number of Facebook "likes" with the final contestants getting a chance to perform live on stage and having the opportunity to appear on mainstream TV and radio channels.

    Elaborating on the launch of this online app, Mr. Hasan Azim, Senior Vice President, Communications at Dawlance, said, "Dawlance's D'Talent application reaffirms our commitment to portray the true and best aspects of Pakistan and its people. The D'Talent app is programmed to generate consumer engagement on the digital forte and is an excellent opportunity for our online audience to engage with the brand on a personal level."

    For more information please visit: www.facebook.com/DawlancePakistan

    Media Contacts:

    Syntax Communications
    Meraj Alam: 0321-2211106
    Faisal Mushtaq: 0321-2431568